The Multiplex Association of India (MAI) and the Federation of Indian Chambers of Commerce & Industry (FICCI) together organised National Cinema Day to commemorate the successful reopening of movie theatres following the COVID-19 pandemic’s disruption.
The goal of the day will be to entice people back into theatres. The Multiplex Association of India stated that it is also an expression of thanks to moviegoers for helping theatres reopen after a slow period during the pandemic-induced lockout period.
National Cinema Day 2022 Date
National Cinema Day has been moved up in the calendar. The MAI, which had first intended to commemorate it on Thursday, September 16, 2022, has now declared that it will instead be observed on September 23, 2022.
The association made this news via its Twitter account. According to the association’s statement, the decision to move the date was made in response to requests from many stakeholders, and increasing participation was another consideration.
More than 4000 participating screens, including those from PVR, INOX, Cinepolis, Carnival, Miraj, Citypride, ASIAN, Mukta A2, Movie Time, Wave, M2K, Delite, and many others, will host the event.
The celebration is being held by the theatre owners as a way to thank moviegoers, and with the effort, the cinemas hope to invite individuals who haven’t made up their minds about attending the movies since the outbreak.
Therefore, MAI is providing special pricing for movie tickets in order to draw an increasing number of people to the theatres and show their appreciation for each and every moviegoer. On September 23, 2022, movie tickets will only cost Rs. 75 at participating theatres, making this the finest chance to see a movie at a discount.
The National Cinema Day was previously announced to be held on 16th September, however, on request from various stake holders and in order to maximize participation, it would now be held on 23rd September #NationalCinemaDay2022 #Sep23 pic.twitter.com/c5DeDCYaMD
— Multiplex Association Of India (@MAofIndia) September 13, 2022
Reason Of Postpone Cinema Day
While MAI provided a different explanation for the decision to postpone National Cinema Day, a number of online users claimed that the decision was made as a result of the enthusiastic public response to the recently released science fiction film Brahmastra: Part 01: Shiva.
After observing the movie’s steadily rising box office results, the cinema venue asked MAI to postpone the celebration for a week. Cinephiles will undoubtedly take advantage of the opportunity and travel to a low-cost movie theatre, whatever the cause.
On this date, two Bollywood films, Chup and Dhokha, are in competition; the cost of admission is only Rs 75 for the entire day.